Every word counts - especially in product marketing

In product marketing, there’s always a lot to say - features, benefits, differentiators - but the truth is, most audiences don’t have time to read everything. Your words need to work. Every word has a job to do: To clarify, connect, and persuade.

Small things make a big difference:

• A single sentence in a launch email

• A headline on a product sheet

• The copy under a button on your website

  
  

They might seem like small details, but they’re often the difference between understanding and scrolling past. Good words don’t just describe your product, they make people care about it.

The hidden cost of “good enough” copy

In busy teams, copy often gets looked at last, squeezed in between reviews, launches, and deadlines. But rushed words can quietly erode trust, clarity, and confidence in your brand. And when your product is complex or technical, you can’t afford that.

At yourCOPYWRITINGpartners, we help busy marketing and comms teams make every word count - whether it’s a launch email, a product overview, or a whole content refresh. Because when the words land, your message does too.

We’re Helen French and Lisa Lemaitre - yourCOPYWRITINGpartners. Helping great teams sound as smart, clear, and confident as the products they promote.