Friday tips: Writing that works
- yourCOPYWRITINGpartners
- Oct 31, 2025
- 1 min read
If you write messages, training content, or updates, you’ll know how easily meaning gets lost. These simple habits help your words land.
1. Write for real people. If it doesn’t sound like something you’d say out loud, it probably won’t land. Keep it natural and easy to read.
2. One message at a time. Try to make five points, and readers will remember none. Lead with what matters most.
3. Start with the action. Get to the point. Tell people what to do, then explain why.
4. Give your words space. Short sentences and clear structure make information easier to absorb.
5. Make it sound human. Aim for confident and natural, like a good conversation, not a broadcast.
6. Match the message to the moment. Different contexts need different tones. A policy update isn’t a team email.
Good writing isn’t about perfection; it’s about connection. Clear, human, focused messages get read and remembered.
