Is your report doing its job?

Reports, presentations, and updates take hours to prepare. They’re thorough, accurate, and complete. But when they reach their audience, will they actually drive decisions - or get skimmed and forgotten?

This is a challenge many B2B teams face: content that exists doesn’t always communicate. The problem isn’t effort, it’s impact.

Three ways to make sure your reports, presentations, and communications actually work:

• Start with your audience: Who is reading this? What decisions do they need to make? Tailor the content to their priorities, not just the information you want to share.

• Clarify the outcome: Every report, presentation, or email should have a clear purpose. What action should your reader take? Make it obvious.

• Structure for readability: Short paragraphs, headings, and bullet points make content scannable. Heavy text is your enemy - clarity is your ally.

When reports and presentations are produced with these principles in mind, they become tools that inform, influence, and inspire action - not just documents that sit on a desk.

Thoughtful B2B content isn’t just about accuracy - it’s about impact. Make your report count.